Zach’s Blog

Work as Community

work-as-community-zach-mercurio

I can’t forget the smell, like the aftermath of banging two rocks together as a kid. This time, it was the reek of the driver’s side of my pickup scraping across the asphalt after it flipped. Pieces of glass sprayed my face and settled in my weekend slip-on shoes. The right side of my face … Read more

Think Millennials Are Purpose-Driven? Meet Generation Z

The newest generation to enter the workforce, Generation Z, should be called “The Purpose Generation.” In a large study of over 2,000 respondents released earlier this month, researchers found that “…for the first time, we see a generation prioritizing purpose in their work.” While ample research finds Millennials are driven by growth, a balanced lifestyle, and security, … Read more

The 5 Sins of ‘Whywashing:’ How to Stop Misusing Purpose

whywashing

Purpose is the new green. And just like sustainability was marred by “greenwashing,” purpose is at the cusp of being diluted by what I call whywashing. Purpose’s psychological power to inspire and compel is clear. But just like anything inherently good, humans will find a way to misuse it for quick material gain. We can … Read more