The Path to Purpose
The path to purpose:
Every organization has a reason for existence. The nature of this reason, however, is not always clear, compelling and effective in engaging and empowering stakeholders who want to be a part of something bigger than themselves.
I help organizations develop a clear, authentic compelling purpose that resonates with their stakeholder communities.
Many organizations have a healthy, symbolic understanding or intellectual knowledge of their purpose. However, a clear purpose is one that is believed at every level of the organization and permeates every mindset, behavior and process.
I help organizations embed the shared language and belief in the purpose at the organizational, group and individual level.
Understanding in detail how your organization’s purpose is enacted at every level is critical. In many instances, there can be a gap between communicated (branded) purpose and what is happening at the individual, group and process levels of the organization. Purpose consistency is the integrity of a purpose.
I help organizations develop meaningful work cultures, clear values and accountability structures to stay “on-purpose.”
No one cares why your organization exists unless you prove it through every channel, every day. Perhaps the most overlooked part of purposeful organizational design is the delivery systems of the purpose.
I help organizations intentionally design and implement experiences that create a consistent connection to purpose and meaningfulness through internal culture design and external stakeholder experience design.