The 5 Sins of ‘Whywashing:’ How to Stop Misusing Purpose

Its psychological power to inspire and compel is clear. But just like anything inherently good, humans will find a way to misuse it for quick material gain. We can learn from what big business did to sustainability in the 2000s. Like purpose, being “green” was a key value for both consumers and employees. Taking care of the world we live in? […]