“Man’s main concern is not to gain pleasure or to avoid pain but rather to see a meaning in his life. That is why man is even ready to suffer, on the condition, to be sure, that his suffering has meaning.” – Viktor Frankl A cold April rain swept across the puddled Boston streets as … Read more
“Okay, next on the agenda is a vision statement, do we have a good one yet?” I hear this in boardrooms too often. It’s the moment when a vision statement becomes a routine agenda item, delegated to a committee, or worse – pawned off to marketing. In the era of the purposeful branding arms race, … Read more
“You are what you do, not what you say you’ll do.” – Carl Jung Wells Fargo clearly made purpose alignment a stated priority in the preamble to its vision and values statement: “We believe in values lived, not phrases memorized. If you want to learn how strong a company’s ethics are, don’t listen to what their … Read more