Zach’s Blog

30-Second Read: What Is The Purpose of Purpose in Business?

What is the purpose of purpose in business? If it’s just to make more money, it’s not purpose. It’s a tactic. If it’s to inspire people just to make them happier and more productive for the company’s financial gain, it’s not purpose. It’s a tactic. The ends of purpose must be purpose, nothing more and … Read more

3 Powerful Questions for Developing a Compelling Vision

“Okay, next on the agenda is a vision statement, do we have a good one yet?” I hear this in boardrooms too often. It’s the moment when a vision statement becomes a routine agenda item, delegated to a committee, or worse – pawned off to marketing. In the era of the purposeful branding arms race, … Read more