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What 70 Bus Drivers Taught Me About Meaning

“It’ll be a tough crowd,” one of the lead trainers warned before I spoke to over 70 school bus drivers and mechanics. “Most of them are only here for the paycheck – they won’t want to talk about this ‘purpose’ stuff,” another added. “It’s tough to get them motivated.” After my talk, the supervisors’ prophecies […]

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What Every Leader Should Know About Purpose

This post was originally featured as part of the Career Leadership Collective. Do you and your team know your purpose or do you believe it? Understanding the difference is critical to building a purposeful team. You’ve most likely heard this story before. John F. Kennedy was about to give a huge speech to inspire the nation […]

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The 5 Sins of ‘Whywashing:’ How to Stop Misusing Purpose

Purpose is the new green. And just like sustainability was marred by “greenwashing,” purpose is at the cusp of being diluted by what I call whywashing. Purpose’s psychological power to inspire and compel is clear. But just like anything inherently good, humans will find a way to misuse it for quick material gain. We can […]

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