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30-Second Read: What Is The Purpose of Purpose in Business?

What is the purpose of purpose in business? If it’s just to make more money, it’s not purpose. It’s a tactic. If it’s to inspire people just to make them happier and more productive for the company’s financial gain, it’s not purpose. It’s a tactic. The ends of purpose must be purpose, nothing more and […]

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The Neuroscience of Purpose: How Contributing Makes Us Better

“Man’s main concern is not to gain pleasure or to avoid pain but rather to see a meaning in his life. That is why man is even ready to suffer, on the condition, to be sure, that his suffering has meaning.” – Viktor Frankl A cold April rain swept across the puddled Boston streets as […]

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3 Powerful Questions for Developing a Compelling Vision

“Okay, next on the agenda is a vision statement, do we have a good one yet?” I hear this in boardrooms too often. It’s the moment when a vision statement becomes a routine agenda item, delegated to a committee, or worse – pawned off to marketing. In the era of the purposeful branding arms race, […]

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