Zach’s Blog

What Every Leader Should Know About Purpose

This post was originally featured as part of the Career Leadership Collective. Do you and your team know your purpose or do you believe it? Understanding the difference is critical to building a purposeful team. You’ve most likely heard this story before. John F. Kennedy was about to give a huge speech to inspire the nation … Read more

The 5 Sins of ‘Whywashing:’ How to Stop Misusing Purpose

whywashing

Purpose is the new green. And just like sustainability was marred by “greenwashing,” purpose is at the cusp of being diluted by what I call whywashing. Purpose’s psychological power to inspire and compel is clear. But just like anything inherently good, humans will find a way to misuse it for quick material gain. We can … Read more

How to Learn a Purposeful Mindset

[bctt tweet=”You can learn to be more purposeful.” username=”ZachMercurio”] To find out how, look no further than a high school classroom. A few years ago psychologist David Yeager and his colleagues wanted to find out if purpose could improve academic performance. The researchers defined purpose as a reason that benefits others. Yeager called this type … Read more