Writing

The Future of Work Must Be Meaningful

Humans will be replaced by smarter machines. Automation will drastically change the jobs that survive. The traditional notion of work organizations will be fragmented. These were the themes just three years ago from the 2016 annual meeting of the World Economic Forum and have since dominated “future of the workplace” reports, symposia, conferences, and “thought … Read more

30-Second Read: What Is The Purpose of Purpose in Business?

What is the purpose of purpose in business? If it’s just to make more money, it’s not purpose. It’s a tactic. If it’s to inspire people just to make them happier and more productive for the company’s financial gain, it’s not purpose. It’s a tactic. The ends of purpose must be purpose, nothing more and … Read more

3 Powerful Questions for Developing a Compelling Vision

“Okay, next on the agenda is a vision statement, do we have a good one yet?” I hear this in boardrooms too often. It’s the moment when a vision statement becomes a routine agenda item, delegated to a committee, or worse – pawned off to marketing. In the era of the purposeful branding arms race, … Read more