What is the purpose of purpose in business?
If it’s just to make more money, it’s not purpose. It’s a tactic.
If it’s to inspire people just to make them happier and more productive for the company’s financial gain, it’s not purpose. It’s a tactic.
The ends of purpose must be purpose, nothing more and nothing less.
You add value to other human beings so you can add value to other human beings.
You inspire your people so your people are inspired.
Anything else is manipulation.
A RESULT of delivering purpose is profit. So that what? So that you have the resources to deliver more purpose.
Real purpose work is hard. We have to peel ourselves away from the old mentality that everything, even purpose, is for some other calculable self-serving end, in some distant future.
Purpose must be the end.