Zach’s Blog

How to Powerfully Introduce Yourself with Purpose

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When someone asks you to “introduce yourself” but offers no parameters, what do you say? If you’re like most people, your brain flips the autopilot switch and you start uttering some mix of these “things:” name, job title or college major, certification, and maybe if you’re feeling extra comfortable, a hobby. Over the past decade, I’ve spoken … Read more

The 4 Signs of Purpose Misalignment Every Leader Should Know

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“You are what you do, not what you say you’ll do.” – Carl Jung Wells Fargo clearly made purpose alignment a stated priority in the preamble to its vision and values statement: “We believe in values lived, not phrases memorized. If you want to learn how strong a company’s ethics are, don’t listen to what their … Read more

The Science of Mattering: Why Purpose Isn’t Optional

Zach-Mercurio-Purpose

Purpose is not optional, but awakening it is. You and whatever you do in your life, work, or organization has an inevitable, far-reaching consequence on the world. The key mindset shift to living and leading with purpose is taking responsibility for that inevitable consequence on others’ lives, to believe that you and what you do matters. In organizations, that means … Read more