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4 Proven Ways to Awaken Purpose in Any Job

There’s no shortage of advice telling us we need to find purpose in our jobs. And for good reason—having a sense of purpose at work can increase both engagement and fulfillment. In our personal lives, a sense of purpose can even help us sleep better, feel healthier, and live longer. Yet while it’s been clear for some time that […]

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Think Millennials Are Purpose-Driven? Meet Generation Z

The newest generation to enter the workforce, Generation Z, should be called “The Purpose Generation.” In a large study of over 2,000 respondents released earlier this month, researchers found that “…for the first time, we see a generation prioritizing purpose in their work.” While ample research finds Millennials are driven by growth, a balanced lifestyle, and security, […]

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4 Lessons on Connecting People to Purpose From NASA’s Moon Landing

It’s a familiar organizational leadership story. A well-intentioned leader reads a report on the researched power of purpose or sees a competitor doing it. He or she brings a group together to craft a purpose statement that is timeless, human-centered, far-reaching, and grand. The leader then “communicates” this purpose internally and externally hoping to inspire a sense of meaningfulness or […]

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