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The 5 Sins of ‘Whywashing:’ How to Stop Misusing Purpose

Purpose is the new green. And just like sustainability was marred by “greenwashing,” purpose is at the cusp of being diluted by what I call whywashing. Purpose’s psychological power to inspire and compel is clear. But just like anything inherently good, humans will find a way to misuse it for quick material gain. We can …

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How to Learn a Purposeful Mindset

To find out how, look no further than a high school classroom. A few years ago psychologist David Yeager and his colleagues wanted to find out if purpose could improve academic performance. The researchers defined purpose as a reason that benefits others. Yeager called this type of purpose a self-transcendent purpose. And research finds a …

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Why it Pays to Find Your Company’s Global Purpose

Co-authored with Paula Miquelis, Senior Project Manager & Laura Allen, Founder at Gone Adventurin.    And here is something most can agree on: Our planet is suffering. The list of societal and environmental problems seems endless. Hunger, poverty, inequality, war, water scarcity, climate change, and so on. Within these wicked problems may lie a company’s most compelling …

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