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What 70 Bus Drivers Taught Me About Meaning

“It’ll be a tough crowd,” one of the lead trainers warned before I spoke to over 70 school bus drivers and mechanics. “Most of them are only here for the paycheck – they won’t want to talk about this ‘purpose’ stuff,” another added. “It’s tough to get them motivated.” After my talk, the supervisors’ prophecies […]

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The 5 Sins of ‘Whywashing:’ How to Stop Misusing Purpose

Purpose is the new green. And just like sustainability was marred by “greenwashing,” purpose is at the cusp of being diluted by what I call whywashing. Purpose’s psychological power to inspire and compel is clear. But just like anything inherently good, humans will find a way to misuse it for quick material gain. We can […]

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How to Learn a Purposeful Mindset

To find out how, look no further than a high school classroom. A few years ago psychologist David Yeager and his colleagues wanted to find out if purpose could improve academic performance. The researchers defined purpose as a reason that benefits others. Yeager called this type of purpose a self-transcendent purpose. And research finds a […]

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