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The Neuroscience of Purpose: How Contributing Makes Us Better

“Man’s main concern is not to gain pleasure or to avoid pain but rather to see a meaning in his life. That is why man is even ready to suffer, on the condition, to be sure, that his suffering has meaning.” – Viktor Frankl A cold April rain swept across the puddled Boston streets as …

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The Science of Mattering: Why Purpose Isn’t Optional

Purpose is not optional, but awakening it is. You and whatever you do in your life, work, or organization has an inevitable, far-reaching consequence on the world. The key mindset shift to living and leading with purpose is taking responsibility for that inevitable consequence on others’ lives, to believe that you and what you do matters. In organizations, that means …

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How to Learn a Purposeful Mindset

To find out how, look no further than a high school classroom. A few years ago psychologist David Yeager and his colleagues wanted to find out if purpose could improve academic performance. The researchers defined purpose as a reason that benefits others. Yeager called this type of purpose a self-transcendent purpose. And research finds a …

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