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The 5 Sins of ‘Whywashing:’ How to Stop Misusing Purpose

Purpose is the new green. And just like sustainability was marred by “greenwashing,” purpose is at the cusp of being diluted by what I call whywashing. Purpose’s psychological power to inspire and compel is clear. But just like anything inherently good, humans will find a way to misuse it for quick material gain. We can […]

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Why You Should Stop Doing Everything

Last week I did it and it was amazing. It felt like a drug I tried for the first time. Not that I’ve even tried a drug for the first time. Here’s the story. I still can’t believe I actually did it. On the day I did it I had “a day” as they say. […]

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How to Learn a Purposeful Mindset

To find out how, look no further than a high school classroom. A few years ago psychologist David Yeager and his colleagues wanted to find out if purpose could improve academic performance. The researchers defined purpose as a reason that benefits others. Yeager called this type of purpose a self-transcendent purpose. And research finds a […]

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