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Think Millennials Are Purpose-Driven? Meet Generation Z

The newest generation to enter the workforce, Generation Z, should be called “The Purpose Generation.” In a large study of over 2,000 respondents released earlier this month, researchers found that “…for the first time, we see a generation prioritizing purpose in their work.” While ample research finds Millennials are driven by growth, a balanced lifestyle, and security, […]

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The Science of Mattering: Why Purpose Isn’t Optional

Purpose is not optional, but awakening it is. You and whatever you do in your life, work, or organization has an inevitable, far-reaching consequence on the world. The key mindset shift to living and leading with purpose is taking responsibility for that inevitable consequence on others’ lives, to believe that you and what you do matters. In organizations, that means […]

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4 Lessons on Connecting People to Purpose From NASA’s Moon Landing

It’s a familiar organizational leadership story. A well-intentioned leader reads a report on the researched power of purpose or sees a competitor doing it. He or she brings a group together to craft a purpose statement that is timeless, human-centered, far-reaching, and grand. The leader then “communicates” this purpose internally and externally hoping to inspire a sense of meaningfulness or […]

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